Just over a month away from the Red Bull Grand Prix of San Marino and the Rimini Riviera, the launch of the 2025 poster kicks off the countdown to the event scheduled in the Motor Valley from September 12th to 14th.
The poster unveils a new chapter in the regional marketing project, which showcases the virtuous bond between Riders’ Land, its riders, and the adrenaline-fueled world of two-wheeled motorsport. Red Bull, title sponsor of the event for the third year, fits perfectly into this bond with its powerful communication.
“The Red Bull Grand Prix of San Marino and the Rimini Riviera is a systemic event,” commented the promoters—the Republic of San Marino, the Emilia-Romagna Region, and the Province of Rimini, along with the municipalities of the Rimini Riviera (Bellaria Igea Marina, Rimini, Riccione, Misano Adriatico, and Cattolica) and the Misano World Circuit. “The entire region, along with a global partner like Red Bull, is committed to offering an unforgettable experience both on and off the circuit. The public recognizes and rewards this effort: last year, over 160,000 people attended, generating an economic impact of over €85 million for the region, making this event a strategic product for the hospitality industry and an extraordinary vehicle for promoting tourism. This year, the festive atmosphere will be more present than ever: during the Red Bull Grand Prix of San Marino and the Rimini Riviera, fun and entertainment opportunities will be available throughout the region.”
The poster, once again entrusted to the creativity of Aldo Drudi and Drudi Performance, aims to convey precisely this: the enormous offering the event can offer not only on the circuit, but also on the Riviera and the Republic of San Marino.
“This is what sets us apart from all the other events,” explains Aldo Drudi. “This poster completes a trio of creations we launched in 2023, creating a blend of the recognizable style of the Misano World Circuit’s escape routes, the racing style, and that of Red Bull. After the exceptional results achieved in the past two years, we have confirmed this approach, but with a new color scheme. The colors of the circuit and those of Red Bull are confirmed, but we have highlighted the Riviera’s offerings in a different and even more sophisticated way, represented in its nighttime setting and on its beaches, also thanks to the reference to the Isola delle Rose. It’s wonderful to continue to marvel at the potential of this decidedly original, summery, dynamic, and, I might add, seaside racing style.”
This year, Red Bull is ready to energize the weekend of the San Marino and Rimini Riviera Grand Prix with a series of unmissable events. It all kicks off with the Red Bull Riders Night, scheduled for Thursday, September 11th in Riccione and Friday, September 12th in Rimini: the two iconic locations will transform into an open-air stage for two evenings of passion for two wheels, featuring music, shows, and spectacular performances. Also on Friday, the Misano circuit will host the highly anticipated KTM Orange Parade: a grand parade of motorcycles that will brighten the track, involving hundreds of fans and riders.
Throughout the weekend, great new features and surprises are also planned in the Fan Zone (Misanino), which on Saturday evening will also host a DJ set organized by Red Bull in collaboration with Nameless. Special guest on stage will be DJ and music producer Afrojack.
